{"title":"New Arrivals","description":"\u003cp\u003eDiscover the daily new arrivals from our toys and gifts collections.  Find something fabulously fun to play with!\u003c\/p\u003e","products":[{"product_id":"konges-slojd-beach-ball-green-stripe","title":"Konges Sløjd Beach Ball - Green Stripe","description":"\u003cp\u003eSpark fun into your summer with the Konges Slojd Beach Ball - Green Stripe.\u003c\/p\u003e\n\u003cp\u003eNo beach or pool trip is complete without a playful beach ball to keep the day lively and full of laughter. Whether tossing it through the air, rolling it along the sand or gently bouncing it across the water, this lovely summer essential brings smiles wherever it goes.\u003c\/p\u003e\n\u003cp\u003eStyled in a charming green striped design, it is lightweight, easy to inflate and perfectly sized for little hands to catch and throw. Simple to pack for holidays and days out, it is always ready for fun in the sunshine.\u003c\/p\u003e\n\u003cp\u003eA wonderful way to encourage active play, coordination and happy memories outdoors, this delightful beach ball is sure to become a favourite companion for warm and carefree summer adventures.\u003c\/p\u003e","brand":"Konges Sløjd","offers":[{"title":"Default Title","offer_id":56560412459343,"sku":"5715681185032","price":17.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/9065\/7359\/files\/Konges-Slojd-Beach-Ball-Green-Stripe.jpg?v=1765542568"},{"product_id":"konges-slojd-beach-bucket-and-spade-lemon","title":"Konges Sløjd Beach Bucket and Spade - Lemon","description":"\u003cp\u003eBuild magnificent sand creations with the Konges Slojd Beach Bucket and Spade - Lemon.\u003c\/p\u003e\n\u003cp\u003eDig, bury and build wonderful sand sculptures in a flash with this charming bucket and spade set from Konges Slojd. Designed for children with small hands but big imaginations, it is the perfect size for seaside fun wherever the adventure takes them.\u003c\/p\u003e\n\u003cp\u003eFrom tall towers to cool castles with deep moats, no creation is too tricky with this trusty set by their side. Little ones can gather sand, carry water and sculpt their grand designs as the waves roll in and the sunshine sparkles overhead.\u003c\/p\u003e\n\u003cp\u003eDecorated with a delightful lemon pattern that is sure to catch the eye, this sweet set encourages creativity, fine motor skills and joyful summer play. An essential companion for beach days and sandy explorations filled with fun.\u003cbr\u003e\u003c\/p\u003e","brand":"Konges Sløjd","offers":[{"title":"Default Title","offer_id":56560466002255,"sku":"5715681185070","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/9065\/7359\/files\/Konges-Slojd-Bucket-Spade-Lemon-1.jpg?v=1765194051"},{"product_id":"konges-slojd-beach-bucket-and-spade-colourful-hearts","title":"Konges Sløjd Beach Bucket and Spade - Colourful Hearts","description":"\u003cp\u003eBuild magnificent sand creations with the Konges Slojd Beach Bucket and Spade - Colourful Hearts.\u003c\/p\u003e\n\u003cp\u003eDig, bury and build wonderful sand sculptures in a flash with this charming bucket and spade set from Konges Slojd. Designed for children with small hands but big imaginations, it is the perfect size for seaside fun wherever the adventure takes them.\u003c\/p\u003e\n\u003cp\u003eFrom tall towers to cool castles with deep moats, no creation is too tricky with this trusty set by their side. Little ones can gather sand, carry water and sculpt their grand designs as the waves roll in and the sunshine sparkles overhead.\u003c\/p\u003e\n\u003cp\u003eDecorated with a delightful heart pattern that is sure to catch the eye, this sweet set encourages creativity, fine motor skills and joyful summer play. An essential companion for beach days and sandy explorations filled with fun.\u003cbr\u003e\u003c\/p\u003e","brand":"Konges Sløjd","offers":[{"title":"Default Title","offer_id":56560508993871,"sku":"5715681185094","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/9065\/7359\/files\/Konges-Slojd-Bucket-Spade-Hearts-2.jpg?v=1765194034"},{"product_id":"konges-slojd-junior-swim-ring-navy-dot","title":"Konges Sløjd Junior Swim Ring - Navy Dot","description":"\u003cp\u003eRelax in the pool with the Konges Slojd Junior Swim Ring - Navy Dot.\u003cbr\u003e\u003cbr\u003eLay back and enjoy a gentle float in the pool or sea with this charming swim ring, perfect for keeping little swimmers supported as they embrace the joy of water play. Whether drifting in calm waves or bobbing about in the sunshine, every moment feels like a holiday.\u003c\/p\u003e\n\u003cp\u003eStyled with a beautiful navy spotted design on a cream base and finished with the signature Konges Slojd cherry motif, it adds a touch of style to summer fun. The smooth finish ensure comfort in the water, while the classic circular shape makes it easy to hold, climb into and enjoy.\u003c\/p\u003e\n\u003cp\u003eA delightful accessory for sunny days, the Konges Slojd Junior Swim Ring encourages relaxation, confidence and carefree enjoyment with every splash and smile in the water.\u003c\/p\u003e","brand":"Konges Sløjd","offers":[{"title":"Default Title","offer_id":56560604905807,"sku":"5715681199701","price":23.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/9065\/7359\/files\/Konges-Slojd-Swim-Ring-Cherry-2.jpg?v=1765194002"},{"product_id":"konges-slojd-junior-swim-ring-green-stripe","title":"Konges Sløjd Junior Swim Ring - Green Stripe","description":"\u003cp\u003eRelax in the pool with the Konges Slojd Junior Swim Ring - Green Stripe.\u003c\/p\u003e\n\u003cp\u003eLay back and enjoy a gentle float in the pool or sea with this charming swim ring, perfect for keeping little swimmers supported as they embrace the joy of water play. Whether drifting in calm waves or bobbing about in the sunshine, every moment feels like a holiday.\u003c\/p\u003e\n\u003cp\u003eStyled with a beautiful green striped design, it adds a touch of style to summer fun. The smooth finish ensure comfort in the water, while the classic circular shape makes it easy to hold, climb into and enjoy.\u003c\/p\u003e\n\u003cp\u003eA delightful accessory for sunny days, the Konges Slojd Junior Swim Ring encourages relaxation, confidence and carefree enjoyment with every splash and smile in the water.\u003c\/p\u003e","brand":"Konges Sløjd","offers":[{"title":"Default Title","offer_id":56560610509135,"sku":"5715681199725","price":23.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/9065\/7359\/files\/Konges-Slojd-Swim-Ring-Green-Stripe-2.jpg?v=1765193967"},{"product_id":"konges-slojd-water-wings-green-stripe-11-19kg","title":"Konges Sløjd Water Wings - Green Stripe","description":"\u003cp\u003eBe the best swimmer around with the Konges Slojd Water Wings - Green Stripe.\u003c\/p\u003e\n\u003cp\u003eMake every beach trip or pool dip full of fun and confidence with these delightful arm bands. The perfect summer accessory for little swimmers, they help children stay afloat as they splash, kick and explore the water at their own pace.\u003c\/p\u003e\n\u003cp\u003eWith a classic arm band shape and decorated in a charming green striped design, these wings are stylish as well as practical. Each one includes a valve for simple inflation and deflation, making them easy to bring along on every sunny day adventure.\u003c\/p\u003e\n\u003cp\u003eA lovely way to inspire early swimming skills and encourage playful water confidence, these wings make every moment in the water feel like a summertime celebration.\u003c\/p\u003e","brand":"Konges Sløjd","offers":[{"title":"11-19kg","offer_id":56575006572879,"sku":"5715681247235","price":23.95,"currency_code":"GBP","in_stock":true},{"title":"19-30kg","offer_id":56575006605647,"sku":"5715681247242","price":23.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/9065\/7359\/files\/Konges-Slojd-Water-Wings-Stripe-2.jpg?v=1765193943"},{"product_id":"konges-slojd-water-wings-shell-11-19kg","title":"Konges Sløjd Water Wings - Shell","description":"\u003cp\u003ePractice early swimming in style with the Konges Slojd Water Wings - Shell.\u003c\/p\u003e\n\u003cp\u003eNo day at the pool or beach is complete without a dip in the cool water. With these charming arm bands, budding swimmers can join in on the summer fun, practising their swimming while staying calmly afloat.\u003c\/p\u003e\n\u003cp\u003eDesigned to look like a beautiful shell and decorated with the signature Konges Slojd cherry motif, these water wings are stylish as well as practical. Each arm band features a valve for easy inflation and deflation, making them perfect for water adventures wherever the day leads.\u003c\/p\u003e\n\u003cp\u003eA wonderful way to encourage little ones to explore the joy of water play, practise their swimming skills and enjoy hours of imaginative fun in the sunshine.\u003c\/p\u003e","brand":"Konges Sløjd","offers":[{"title":"11-19kg","offer_id":56575014043983,"sku":"5715681247273","price":23.95,"currency_code":"GBP","in_stock":true},{"title":"19-30kg","offer_id":56575014076751,"sku":"5715681247280","price":23.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/9065\/7359\/files\/Konges-Slojd-Shell-Water-Wings-Cherries.jpg?v=1765193924"},{"product_id":"little-dutch-car-steering-wheel","title":"Little Dutch Car Steering Wheel","description":"\u003cp\u003eSpeed into action with the Little Dutch Car Steering Wheel.\u003c\/p\u003e\n\u003cp\u003eDrive into a day full of fun with this interactive steering wheel board, perfect for turning any little one into a race superstar in a flash.\u003c\/p\u003e\n\u003cp\u003eTurn the wheel, change gears, press buttons, be a master driving DJ and keep an eye out for racing rivals in the rear-view mirror. With so many engaging features to explore, little drivers will enjoy hours of hands-on fun and exciting pretend play.\u003c\/p\u003e\n\u003cp\u003eA wonderful activity toy for inspiring imaginative adventures, this steering wheel lets little ones turn, twist and press while developing fine motor skills and coordination as they play.\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56823306944847,"sku":"LD2548","price":40.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/9065\/7359\/files\/Little-Dutch-Car-Steering-Wheel-1.jpg?v=1768558939"},{"product_id":"little-dutch-ramp-racer","title":"Little Dutch Ramp Racer","description":"\u003cp\u003eSpeed in style with the Little Dutch Ramp Racer.\u003c\/p\u003e\n\u003cp\u003eTake on the challenge of being the fastest racing driver around with this exciting ramp racer set, the perfect toy for little ones who love the thrill of racing.\u003c\/p\u003e\n\u003cp\u003eLine your car up at the start line, release it and watch as it speeds its way down the ramps and towards the finish line, claiming victory over the other cars.\u003c\/p\u003e\n\u003cp\u003eA wonderfully captivating toy that promises hours of fun, this ramp racer helps teach simple cause and effect and supports hand eye coordination as little ones experiment, discover and play.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSet includes 4 race cars.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56823320314191,"sku":"LD2549","price":29.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/9065\/7359\/files\/Little-Dutch-Ramp-Racer-1.jpg?v=1768558957"},{"product_id":"little-dutch-car-play-mat","title":"Little Dutch Car Play Mat","description":"\u003cp\u003eSpeed around town with the Little Dutch Car Play Mat.\u003c\/p\u003e\n\u003cp\u003eBuild, imagine and drive in style with this wonderful car play mat, the perfect addition to any little car lover’s collection and a brilliant way to spark imaginative fun.\u003c\/p\u003e\n\u003cp\u003eThis comfortable play mat creates a detailed landscape for endless hours of play. Little ones can build their own creative town, busy city or bustling village, following the fun road and train track layout as they invent stories and role play adventures. The mat can also be paired with other Little Dutch toys to expand the town and make playtime even more exciting.\u003c\/p\u003e\n\u003cp\u003eRace along the roads, chug around the train tracks or safely land the helicopter on the helipad as your little one brings their miniature world to life. Once the fun is done simply roll away the mat for another day of play.\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56823326736719,"sku":"LD2550","price":25.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/9065\/7359\/files\/Little-Dutch-Car-Play-Mat-1.jpg?v=1768559019"},{"product_id":"little-dutch-wooden-tractor-1","title":"Little Dutch Wooden Tractor","description":"\u003cp\u003eKeep the farm neat and tidy with the Little Dutch Wooden Tractor.\u003c\/p\u003e\n\u003cp\u003eZoom around the farm in style with this fabulous wooden tractor, ready for another day of hard work and fun.\u003c\/p\u003e\n\u003cp\u003eWith a handy farmer figure to drive the tractor everywhere it needs to go, there is no job too big or too small. Featuring large, sturdy rubber tyres for smooth driving across fields and a mighty build for pulling heavy loads, this tractor opens up endless playtime possibilities.\u003c\/p\u003e\n\u003cp\u003eA wonderful addition to any vehicle lover’s collection, this playful wooden tractor is sure to inspire hours of imaginative fun and creative storytelling.\u003cbr\u003e\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56823351050575,"sku":"LD2551","price":8.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/9065\/7359\/files\/Little-Dutch-Wooden-Tractor-1.jpg?v=1768559058"},{"product_id":"little-dutch-wooden-helicopter","title":"Little Dutch Wooden Helicopter","description":"\u003cp\u003eNavigate through the skies with the Little Dutch Wooden Helicopter.\u003c\/p\u003e\n\u003cp\u003eSoar through the air with ease in this wonderful wooden helicopter. 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Each magnetic piece is easy to place, remove and reuse, making outfit changes quick and fun.\u003c\/p\u003e\n\u003cp\u003eWhen playtime is over, all the pieces can be neatly tidied away inside the sturdy box, which closes magnetically to keep everything secure until the next adventure. A wonderful screen-free activity that’s perfect for imaginative play at home or on the go.\u003cbr\u003e\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56823406821711,"sku":"LD4776","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/9065\/7359\/files\/Little-Dutch-Magnetic-Playboard-RJ-2.jpg?v=1768559399"},{"product_id":"little-dutch-story-viewer-forest-friends","title":"Little Dutch Story Viewer - Forest Friends","description":"\u003cp\u003eJump into a world of stories with the Little Dutch Story Viewer - Forest Friends.\u003c\/p\u003e\n\u003cp\u003eGaze and imagine a world packed full of delightful stories to discover with this charming Little Dutch story viewer.\u003c\/p\u003e\n\u003cp\u003eSimply slot one of the three included blue discs into the viewer, designed to look like a curious little fox, and watch as a new picture appears with every click. Each disc features 7 beautifully illustrated images inspired by the Forest Friends collection, giving your little one 21 scenes to explore and plenty of stories to invent as they peer through the fox viewer.\u003c\/p\u003e\n\u003cp\u003eA magical way to encourage imagination, storytelling and quiet moments of wonder.\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56823433625935,"sku":"LD7259","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/9065\/7359\/files\/Little-Dutch-Story-Viewer-FF-2.jpg?v=1768559439"},{"product_id":"little-dutch-story-viewer-fairy-garden","title":"Little Dutch Story Viewer - Fairy Garden","description":"\u003cp\u003eExplore a world of stories with the Little Dutch Story Viewer - Fairy Garden.\u003c\/p\u003e\n\u003cp\u003eGaze and imagine a world packed full of delightful stories to discover with this charming Little Dutch story viewer.\u003c\/p\u003e\n\u003cp\u003eSimply slot one of the three included pink discs into the viewer, designed to look like a dainty butterfly, and watch as a new picture appears with every click. Each disc features 7 beautifully illustrated images inspired by the Fairy Garden collection, giving your little one 21 scenes to explore and plenty of stories to invent as they peer through the back of the butterfly viewer.\u003c\/p\u003e\n\u003cp\u003eA magical way to encourage imagination, storytelling and quiet moments of wonder.\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":56823441097039,"sku":"LD7359","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/9065\/7359\/files\/Little-Dutch-Story-Viewer-FG-1.jpg?v=1768559501"},{"product_id":"little-dutch-beachball-ocean-world","title":"Little Dutch Beachball - Ocean World","description":"\u003cp\u003eEnjoy endless hours of beachy fun with the Little Dutch Beachball - Ocean World.\u003c\/p\u003e\n\u003cp\u003eEasy to inflate and deflate wherever the day takes you, this wonderful navy beach ball is the perfect accessory for any beach day or poolside fun.\u003c\/p\u003e\n\u003cp\u003eWith beautiful ocean-inspired designs and imagery on both opaque and transparent panels, this enchanting ball is sure to stand out on any day in the sun. Perfect for splashing in the waves, playing catch, or simply adding a touch of under the sea fun to outdoor adventures.\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":57154660270415,"sku":"2016392","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/9065\/7359\/files\/Little-Dutch-Beach-Ball-Ocean-World-Product-1.jpg?v=1772627161"},{"product_id":"little-dutch-3d-beach-ball-ocean-world-beachball","title":"Little Dutch 3D Beach Ball - Ocean World","description":"\u003cp\u003eEnjoy endless hours of beachy fun with the Little Dutch 3D Beach Ball - Ocean World.\u003c\/p\u003e\n\u003cp\u003eEasy to inflate and deflate wherever the day takes you, this wonderful transparent beach ball with imaginative 3D whale feature is the perfect accessory for any beach day or poolside fun.\u003c\/p\u003e\n\u003cp\u003eWith beautiful ocean inspired designs and imagery on the transparent ball, this enchanting ball is sure to stand out on any day in the sun. Perfect for splashing in the waves, playing catch, or simply adding a touch of under the sea magic to outdoor adventures.\u003c\/p\u003e","brand":"Little Dutch","offers":[{"title":"Default Title","offer_id":57154671804751,"sku":"2016389","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/9065\/7359\/files\/Little-Dutch-3D-Beach-Ball-Product-1.jpg?v=1772627129"},{"product_id":"little-dutch-swim-ring-ocean-world","title":"Little Dutch Swim Ring - Ocean World","description":"\u003cp\u003eHave hours of fun in the summer sun with the Little Dutch Swim Ring - Ocean World.\u003c\/p\u003e\n\u003cp\u003eKeep little ones safe and comfortable whilst splashing about with this delightful swim ring, perfect for beach days and poolside adventures.\u003c\/p\u003e\n\u003cp\u003eFeaturing charming ocean-inspired designs with friendly sea creatures, this colourful swim ring brings a splash of underwater magic to every swim. 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